Brand is Behaviour
By Jonathan Salem Baskin

I've worked for 28 years translating branding strategy into something more than images and words, leading marketing communications for world-leading brands and advising others.
Global brand strategist.

For almost a decade, I've partnered with experts in 6 major markets worldwide to serve clients in Europe, Asia, and North America, leading a number of business initiatives to deliver the behaviors that substantiate brand by crossing departments, functions, and both digital and offine communications domains, such as:

Motivating thousands of retail store associates to deliver customer experiences
Unifying design, manufacturing, and dealer resources to launch a new family car
Working with a leading computer brand to orchestrate a new product sellout
Building behavior plans enabling a government agency to be competitive
Creating CRM programs that transcend cross-selling for financial institutions
Inventing creative concepts to engage consumers in electronics/appliance brands
Coordinating marketing, NPD, and a global retail presence for a CE product line
Introducing new ways to buy products from a global beverage brand
Strenghtening loyalty through better understanding of the drivers of customer purchases
Integrating marketing activities to reduce costs and improve efficacy.