Business Brain Storming - View Video

[X]
 
BUSINESS BRAIN STORMING KNOWLEDGE BANK
  Forgotten
password?
Providing answers, ideas and sharing the secrets of success

Brand is Behaviour
By Jonathan Salem Baskin

I've worked for 28 years translating branding strategy into something more than images and words, leading marketing communications for world-leading brands and advising others.
Global brand strategist.

For almost a decade, I've partnered with experts in 6 major markets worldwide to serve clients in Europe, Asia, and North America, leading a number of business initiatives to deliver the behaviors that substantiate brand by crossing departments, functions, and both digital and offine communications domains, such as:

  • Motivating thousands of retail store associates to deliver customer experiences
  • Unifying design, manufacturing, and dealer resources to launch a new family car
  • Working with a leading computer brand to orchestrate a new product sellout
  • Building behavior plans enabling a government agency to be competitive
  • Creating CRM programs that transcend cross-selling for financial institutions
  • Inventing creative concepts to engage consumers in electronics/appliance brands
  • Coordinating marketing, NPD, and a global retail presence for a CE product line
  • Introducing new ways to buy products from a global beverage brand
  • Strenghtening loyalty through better understanding of the drivers of customer purchases
  • Integrating marketing activities to reduce costs and improve efficacy.

 

Latest Articles

The Limits of Trust

Added: 16th December 2010

We Can No Longer Agree On Conclusions, So Perhaps We Need Shared Processes?
Anybody who regularly flies in airplanes these days knows there's somethi ...
> Find out more

This Coffeemaker Can't Dance

Added: 13th December 2010

Is Creative Really At The Core Of Great Advertising?
I am digging the new Tassimo Brewbot! It's this innocuous-looking little device that sprouts arm ...
> Find out more

So Wrong They're Right

Added: 9th December 2010

Scientists Admit Mistakes And Are More Credible Than Corporations Or Brands
NASA and an assorted bevy of astronomers and biologists recently admitted ...
> Find out more

View All Articles by Jonathan Salem Baskin

Recent Articles

The Limits of Trust
We Can No Longer Agree On Conclusions, So Perhaps ...
> Find out more

This Coffeemaker Can't Dance
Is Creative Really At The Core Of Great Advertisin...
> Find out more

So Wrong They're Right
Scientists Admit Mistakes And Are More Credible Th...
> Find out more

Subscribe to Jonathan Salem Baskin's articles