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Providing answers, ideas and sharing the secrets of success

Need to increase your profit?
By Stephen Megson

You need process driven, systematic SMART sales and marketing system.

Business is about creating profit and sales provides the raw material needed - revenue.

An accountant can trim the fat, making what you sell more cost efficient. A good operations manager can measure costs and increase profit through optimising the process. But neither can increase the revenue.

Only sales can dramatically increase revenue.

Sales and marketing needs to be SMART – Specific, Measurable, Achievable, Realistic and Targeted.

It needs to be a process which is run systematically so you don’t think about it – it just happens.

This can only take place if you plan what’s going to happen. To do this you need to know about your customers – when they are most likely to buy, the prices they are prepared to pay, who your competition is...

When you have this information you can set objectives and plan actions against activities and events where your potential customer is going to either, attend, read about or be alert to your products and services.

Once your sales and marketing tactics are executed you need to measure the results, the most cost effective way is to test first so you find the optimum combination for your marketing tactic.

It needs to be systematic, measurable and accountable.

Specifically designed for small and medium sized businesses

The Storming products and services have the science of persuasion built in, explain the psychology of the buyer and are guaranteed to work or you get your money back.

The Storming principles to provide you with the most effective sales and marketing solution that meets your objectives within the resources you have available.

If you want to know how to increase sales, then you can attend a free workshop to find out more.

Added: 14th October 2011

Stephen Megson is the Managing Directory of Quiet Storm. They lead the way in the delivery of B2B sales and marketing solutions for small & medium sized businesses. Find out more about Quiet Storm and their free marketing workshop to explain the science and help you plan your sales process.

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