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Key to a Winning Team - The power of a common goal

We continue the focus of examining the keys to a winning team. This week we look at the importance of achieving powerful results behind a unifying common goal.

If you lead a team, one of the most powerful ways to unite people is to have everyone working towards a common goal.

If people just turn up to work each day and are expected to do their best, it is not too inspiring aside from knowing that "I did a good job today". When people are faced with a challenge whether it be one of adversity or not, you are tapping into a sense of belonging. At the core people want to feel they are a part of something significant and that they are seen by others as an important part of that something.

When a team has a common goal that is meaningful, it creates that significance. The key is the goal must be inspiring for the leader so when it is communicated, that inspiration and enthusiasm is carried. When a goal is communicated in such a way, the feelings of the leader are transferred to the team and the effect will be people acting with a sense of purpose.

I conducted a team day recently that was a follow up to one we had done 12 months ago. At the first team day, the owners had some rough goals they were looking for and at the second they had crystal clear goals they were excited about. The difference was astounding.

By the end of the day you could see the team uniting at a new level and no one wanted to leave the event. Of course they eventually did but considering this was being held on a Saturday, the result was awesome to see.

Make sure everyone on your team is working towards a common goal. Say it often and repeat it often. Many leaders assume their team know the goal of the project or task at hand. Don't leave it to chance. Start every meeting with a recap of what you are trying to achieve and how your team's work will help get there. Ensure that the common goal is visible and that you that you have tools to measure the progress to achieving the critical outcomes.

So on a scale of 1-10, how would you rate the power of your goals for your team? And on the same scale, how would you rate how well you have communicated them?

Added: 17th May 2011


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