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Creating a Website that works to Promote Your Company...
By Paul Dunham

Creating a Website that works to Promote Your Company...

The internet is a powerful tool that offers a great opportunity for small and medium sized companies looking to grow and develop their businesses.

However, there is a danger that your potential client could be put off doing business with you even before they have seen what you have to offer.

This can happen simply because your website isn’t developed to deliver what your potential client is looking for, needs or wants. You therefore run the risk of losing potential clients to a competitor with a better looking, easier to find, more user friendly website, before you even have a chance to even start your sales process.

Creating the right site for your business relies on you following a number of steps. Follow them carefully and the return on your investment, your time and money will be well spent. A good starting point would be to attend our Free 90 minute Map out your Winning plan seminar, we hold these several times each month (for more details follow this link www.pauldunhamstorming.com).

Your website will become your shop window to the world, the products and services that you sell will be available for all to see, remember first impression always count in today’s highly completive world.
It has become easy to build and update e-commerce website that can sell your products and services, however their foremost use is to act as a marketing tool that informs your clients of who you are and what you can do for them.

Effective websites combine a combination of quality text and clear images ensuring that your clients always can find the information they need. It must also be kept up-to-date. There is nothing more frustrating than finding the product or service you need and then discovering it is no longer available. Make sure when choosing your website platform you have simple method for editing and updates.

Having great images and well written text is no use if people can’t navigate your site and find the content they are looking for. Ensuring you have mapped out and developed a navigable structure that anyone can use is the key. If done correctly, you will also guarantee that you comply with the Equality Act, which require websites to be open and accessible to all. Not only will you be complying with the law, but you will be increasing your Search Engine Optimisation (SEO).

Never forget that the internet is a global market place. Look at the opportunities of marketing the content to a global market or alternatively building a dedicated local site that is country or niche market specific. If you decide to target a global market be careful when using direct translation of languages, as they are not always correct and you could find you are saying something different to what you had intended to say.

Speed is important- the biggest turn-off for any site is watching the timer spin as the page contents loads. One of the frustrating things about any website, no matter how pretty it looks, is the time it takes to load. Take care and spend time organising your content so that it is broken into manageable sized chunks. Use the correct size images and pay very careful attention when using any form of third party services that plug in.
 

Being visible on search engine results gives a big sales advantage...

All businesses must invest in Search Engine Optimisation (SEO) to ensure they are in a good position when potential clients are searching for a product or service. Being visible in search results gives you a sales advantage and must be seen as an important part of your website design and marketing strategy.

Calls to action: it is all well and good creating a good looking website, but if visitors to the site don’t have anything to do once they get there all your earlier steps will have been wasted.

Ensure that you have designed a method to find out who has visited your site, offer them an opportunity to sign up for a newsletter, free report or special offer to name a few ideas. Asking them to refer the site to other people can be a great way to increase your exposure.

If you have the resources even include interactive chat too, having a sales person accessible through an avatar on your site can mean that your potential client can ask specific questions and get the right answer back.

Become social! Everyone knows that one of the easiest ways of attracting a new client is by using the soft sell of an existing customer recommendation “buy Mary’s widgets, they’ve made my life so much better” and the internet is no different.

Social media is the buzz word and is sold as a mysterious art that only the initiated can understand. Whilst it’s true that only people who have been doing it for a while can guarantee success, anyone willing to spend the time learning how social media works can have a big impact on their business performance.

You might not have the time yourself for social media but there are services who offer social media support and marketing, make sure you are not missing out on this powerful marketing tool.

Ensure you integrate links to social media into your website these links are very inexpensive to create and will bring significant results.

Create a Facebook page for your company and then ensure you keep it up-to-date with what you are doing and reply to an issue and questions that a visitor might have. Also create a Twitter account and provide a regular feed of news about your company, linking to the relevant page on your website. Finally make sure you have an up-to-date company entry on LinkedIn and your key employee have LinkedIn profiles.

If you need assistance to make 2012 your online year, go to my site for more information - www.pauldunhamstorming.com

Added: 1st February 2012

Paul has over 30 years experience in the manufacturing industry. Combined with his knowledge of marketing practises he's an expert when it comes to marketing for manufacturers.

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